Your English teacher & Gutenberg

If a blog isn't a free search engine magnet, what is it? Think of it as a tool that gives Joe Public the power of Gutenberg's press. The web site owner gains the ability to put current material on his site and the interface is no more complicated than a word processor. So what makes a Blog effective? It depends on.. surprise, ...content.

Whether the blog becomes a SEO magnet depends on the same type of factors that drive web sites. Is the content fresh? Is it interesting? How many unique visitors? How many outside links? Do the keywords and metas match the text, and does the whole shebang meet the search criteria entered by the web customer? read more.